Culture in the Blender

While getting my iTunes library in order and exploring some new music suggested by a friend, I started looking up old Europop on YouTube. Following a trail of “Oh, it’s this song!”, I found Dr. Alban’s Look Who’s Talking. I do not feel that that listening to that song says anything about the race of the listener (the way American music can be racialized). I do not feel like I am making any statements about my identity at all, in fact, given how popular that song was. However, judging by my recent experiences with noticing or not noticing American rap/hip-hop/r&b and European techno influences, it may say much more about what continent the listener lives on.

Reel 2 Reel’s I Like To Move It (insert giggle of recognition here) similarly clearly has traditionally non-European influences and performes, and who cares? That doesn’t mean much to me, or most of the Europewide listeneers either, I imagine. It’s our song, simply because it was a hit.

More recently, there’s Boom Boom Boom. The video has people in Illinois basketball jerseys and various American pop culture, but I’m fairly sure that it’s safe to say it’s not an American song. They’re just using the American stuff as props to make it look more international and new, but given how you can identify your taste in music by saying ‘electronica’ and that makes sense to people here (as opposed to rock, country, r&b, rap, or hip-hop), I would assume that most of these songs were always meant for local consumption. Here, you can see fairly clearly how what Americans might consider black music speaks on behalf of the US as a whole. (For those who are thinking about Rednex, think about how we laugh at that song compared to most Europop.)

Look at the comments under all these songs on YouTube in various languages. We’re all feeling united by the music, rather than divided. That’s just what happens in an era of globalization. People move around. They bring music with them. They get influenced. That doesn’t mean we’re all the same. It just means new things are happening.

I feel a little alone again – very few of my friends might know what any of those songs are. Even the largest club or Europop anthems never made it here, and neither did the unifying and open music culture.